Paul Nadar was the representative for George Eastman and the Eastman Dry Plate & Film Company in Paris. He was also the son, "Nadar fils," of the famous Parisian portrait photographer Gaspard-Felix Tournachon, who himself was better known as just "Nadar."

This advertisement is from the December 15, 1888, edition of the "Revue Bleue" periodical, which contained literary and political articles for an educated (middle- to upper-class) audience. It is important to note that the first Kodak camera cost the equivalent of nearly $500 year 2000 dollars, so was not available to everyone.

The recurring theme to all of Eastman's early advertising is mirrored in the middle of the page: "La Photographie reduite a trois simples mouvements". Even without a background in French, one can see that this refers to the simple operation of the Kodak camera: 1. Pull the shutter string, 2. Advance the film, 3. Press the shutter release.

Note the line of text at the top of the advertisement, which prophetically contains George Eastman's plan for revolutionizing amateur photography: "La Photographie par Tous et pour Tous" - literally translated, "Photography by everyone and for everyone"