1903 Bausch & Lomb Optical Co. advertisement
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This colorful 1903 advertisement comes
several years after a resounding American victory in the
Spanish American War. The "Lens Supremacy"
heading and warship theme may have mirrored the
feeling of superiority and patriotism that Americans
felt during the early days of the 1900s.
The close-up above illustrates the B&L Plastigmat lens, bristling with guns, steadfastly plowing ahead with a plume of smoke trailing behind. Reference: 1903 Camera Craft magazine |
